Can #hashtags still help boost your business?

The answer is: Yes. If you’re an avid Instagram or Twitter user, the purpose for hashtags on both platform work similarly. However, Facebook has designed their hashtags to work differently than other social media sites. It has a unique function which allows you to track the popularity of your hashtag and how people use it. Optimizing hashtags should be part of your Facebook marketing strategy and brand strategy so your audience can easily identify you.