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Oxigen Business Consulting

A well-established independent company providing consultancy services for businesses within the health and fitness industry that use MINDBODY Online.

– Oxigen

Tips for Taking Amazing Instagram Photographs

Tips for Taking Amazing Instagram Photographs
  1. Don’t take photos via Instagram
    • While it may seem convenient to take photos using the Instagram app, your phone’s own camera app is way better. Instagram’s camera app doesn’t allow you to zoom and it automatically crops all your photos into a square, for instance.
    • It’s also worth noting that most smartphones come with an HDR (High Dynamic Range) function, allowing you to take photos with different pre-set exposures – another thing you can’t do on Instagram.
  1. Work like a tripod
    • Great still photography requires a steady hand. To get crisp photos free from motion blur, you need to turn yourself into a human tripod. Look around you to see how best you can support yourself. Use a table, a tree, a park bench, your BFF… whatever, to help keep you and your camera steady.
    • Invest in a mini-tripod to place on tables, benches or the floor, or consider a GorillaPod, which has flexible legs which can anchor your camera or phone to trees, fences, ledges or whatever else you can find.
    • The good thing about tripods is you can also take selfies using remote control timers without worrying about awkward arms getting in the way or the phone toppling over at the last moment.
  1. Edit your photos
    • The Instagram app is OK if you want to make basic tweaks to your photos, but if you’re looking for an alternative, there are hundreds of feature-packed, easy-to-use editing tools out there.
    • App stores are literally bursting with tricked-out apps – Average Camera Pro is great for nightlife photos, 8mm Vintage Camera can make your pics look convincingly vintage, while VSCO is great for post-production picture work… and there are many more.
  1. Be clever with your filters
    • A recent scientific study by Georgia Tech found that photos with filters are 21% more likely to be viewed and 45% more likely to get a comment.
    • The researchers also found photos with warm filters, greater exposure and well-defined contrast were the ones that proved most popular, while pictures with saturation effects led to lower views, and those with age effects to lower comments.
    • However, over-processed images often lose definition and enhance noise in your photos, so don’t go overboard with your filters.
  1. Get more people in
    • A separate study by Georgia Tech and Yahoo Labs also found that Instagram photos with faces are more likely to get more comments than those without.

To be more specific, if your photo includes a face it is 38% more likely to get a like and 32% more likely to get comments than a sunset or a photo of your brunch.

How to Increase Visibility on Instagram – Oxigen Business Consulting

How to Increase Visibility on Instagram
How to Increase Visibility on Instagram – Oxigen Business Consulting

If you have a business in the fitness industry, having Instagram isn’t an option anymore. It’s a great way to follow the trends in the fitness industry and keep yourself up to date and to inform people of your business presence.

How do you increase your visibility on Instagram? Here are quick Instagram tips for your business to increase your visibility:

  1. Check Instagram Insights – Instagram Insights (a feature only available for business pages) helps you check the time followers are online, categorise the posts your followers engage with, and help you with your future posts.
  2. Engage with your followers –  Always keep your followers in mind and find ways of interacting with them when you’re creating posts. Publish posts with questions, a great example of that is asking your followers ‘what’s your reading list this week?’ or Do you prefer to listen to audiobooks, podcasts or music while exercising? or host contests or challenges for the followers (ex.: share your 80s music playlist challenge, exercise with your pet day); advantage on our end, it helps you in getting to know our followers and their personality and preference.
  3. User-Generated Content – Another way of engaging with followers is to share photos, share their stories, share their posts as stories to your page, share their posts as stories so that users can add it as their own stories. This is also another way of motivating and sharing.  
  4. Maximise the use of IG stories – Studies have shown that users check stories first before they scroll through their feed, so that 
  5. Use Instagram Ads – The great thing about ads is that you can choose and be specific about your target, meaning you can choose a location and demographics to show your ads to and reach a new market.
  6. Be consistent! – If you have aesthetic standards or you’re OCD about the look of your feed, you don’t need to put up a post on your feed every day, you can share memes on your stories, introduce members of your team, even your company mascot or pets through Instagram Stories, they disappear within 24 hours but they  

Other strategies to try:

Optimize Hashtags – Check the hashtags of your business’s industry with the most followers, then monitor and create a list of hashtags that were used, and also 

Experiment with videos – users tend to leave more comments on videos (ex.: boomerang or timelapse)

Profile Takeover and Collabs – Find users tend to engage more; can also attract new users

Comment on other account posts – can attract new followers, and can also give a positive impression with non-followers and followers

Include the logo in the posts – Whenever you post your own pictures, make sure that you put a logo in your post and watermark the pictures.

Use Geo-tagging – By tagging your location in the stories that you post, once you do that, there’s a chance that it gets included in the location’s stories.

Test IGTV and IG Live – Engaging to the users to actually see and get the feel of the product/s, a chance to show a sample of the fun side that you can offer. Also considered as a genuine kind of interaction with the users, users will see it as a positive thing about the company

Create Content specifically for Instagram only – users that use multiple forms of social media will engage more if the content isn’t repetitive

Participate in the popular discussion – Check topics that are trending on Instagram and participate in the discussion. You can participate by sharing memes in your posts and stories.

The great thing about marketing is that it is constantly changing, which is an advantage on our end as marketers and entrepreneurs because that means we can experiment with different strategies. Just always remember, track every keyword used, engagement and result of your experiments so you’d know what the next steps you should be taking. Also, don’t take everything so seriously, if your experiment isn’t working out, learn to move on to another experiment and have fun with interacting with your users and followers.

Thinking of starting your own studio or interested in collaborating with us? You can contact us here.

For our other services and feedback from our clients, you can check out our website here.

Bodyweight Workout

Bodyweight Training

Bodyweight training has been around for quite a while, it is quite possibly the oldest form of exercise since before any type of equipment even existed. As the name states, it’s the type of exercise that uses our own body weight for strength training and cardio exercises. Thanks to science, there are now different types of body weight training that can each customer with a specific target they want for their body. 

Recently, there’s been a fast rise of gym-goers preferring body weight training. It makes sense since nowadays, most people are now on-the-go and prefer fitness training that they can continue doing while they’re away on business trips.

So if you’re planning on starting your own fitness business, look into including different types of bodyweight training and find trainers that are familiar with it.

Grow with MindBody online

Grow as a business owner with MindBody Online Business. Take webinars, courses, and read blogs on the MindBody Online website, and learn and get inspired by professional speakers. You can also check available conferences through MindBody Online Business and listen to professional speakers talk and meet like minded-individuals, fellow business owners, possible collaborators and future customers.

Increase Productivity with the In-App Training in MindBody

No need to create training materials for your front-desk staff, MindBody has ready-made training materials! With easy to understand videos that include every possible, your staff can train themselves while you move on to more important parts of your business. Your clients can also train themselves using the videos tools.

mindbody application

Thinking of starting your own studio or interested in collaborating with us? You can contact us here https://oxigenbusinessconsulting.com/contact-us.

For our other services and feedback from our clients, you can check out our website here.
https://oxigenbusinessconsulting.com/

Minimize no-shows through automated reminders sent via emails & text messages has a cloud software & chatbots

mindbody consultant

You’re always connected through MindBody online! With its cloud software feature, you can safely store all the data that you have to make sure that your business is always on top of the game by being connected all the time.
You don’t need to worry about internet connection loss at your store, just make sure you have a device that can connect to the internet.

You also don’t have to worry about security breaches, all the data in MindBody Online are encrypted for information safety.

Plus, with the MindBody Online Cloud software, you can program it to send automated reminders via email & text messages to your clients. It can also be synced with Google Calendar and Facebook, that way if your clients can also schedule your classes with you to ensure that there won’t be any missed classes.

Be always connected with MindBody Online.

Thinking of starting your own studio or interested in collaborating with us? You can contact us here .

For our other services and feedback from our clients, you can check out our website here.

Why SEO Is Important for Your Fitness Business

The term SEO or Search Engine Optimization gets brought up a lot when you’re starting up with your business and in the digital marketing industry. It’s to make your website easily visible to users and potential customers. One thing you need to know is that SEO, just like fitness, you need to measure every progress that you make and like fitness, you have to maintain the focus on the objective.

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For our other services and feedback from our clients, you can check out our website here. (insert link: )

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