The new year is coming fast which means changes and new digital marketing trends are on the way!
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Marketing Trends for your Fitness Business in 2020
Book Review: The MayWay – THE PATH TO BUILD A THRIVING HEALTH AND FITNESS BUSINESS. by Timothy May
Leading a fit and healthy lifestyle means that you need to exercise daily, eat healthy and meditate for clarity but what most of us forget is that we also need to look after our brain power. Studies show that reading every day can help make you smarter and increase your brain function, just like going for exercises your heart to function properly, reading regularly can help improve memory, active thinking and an overall good workout for your brain.
With that, we’re launching a monthly book review to help you make it a habit to read every day. We’re hoping you’ll share your thoughts about each book we review with us as well. For this month, we’re reading The MayWay: THE PATH TO BUILD A THRIVING HEALTH AND FITNESS BUSINESS. It was self-published in June 2019 which you can only find on Amazon.
The book starts off with a modest introduction about the humble beginnings of the author, Timothy May then it proceeds to ask you questions for your business or the business you plan to set up.
Good points made by the author that you can find in the book.
- Gives a detailed breakdown on how to build and structure your business from scratch
- Makes you ask the right questions
- Teaches Time Management Strategy
- Dealing with contracts, billing, scheduling and cash flow forecast and tools that you can use to help your business (a lot goes on in starting a studio)
- Gives references on websites, books and other media that can help you with your business
- Helps you set commitment objectives
- Gives an explanation on getting to know the rules of sales, how to get comfortable with sales and how to close a sale
- Has templates for scripts that you can base on and fit your liking and personality of your business
- Encourages engagement
- Has a basic breakdown of different marketing mediums and their uses
- Shares their own tried and tested techniques
- Teaches the basics of advertising and marketing and gives a quick overview and comparison
- How to conduct consultations for your studio
- Growth after you’ve set up your business
Consistency is vital in marketing. Without it, your personal branding will never result in the “know, like, and trust” factor you’re aiming for. You have to show up every week (sometimes every day) and put out a consistent message. You have to put your branding and imagery out there so that it becomes instantly recognizable to your market. But most importantly, showing up consistently is about building a relationship with your audience.
May, Timothy V.. The MayWay: YOUR PATH TO BUILD A THRIVING HEALTH & FITNESS BUSINESS (p. 66). Kindle Edition.
Overall, we’d recommend the book simply because you can use it as a building block when you want ideas on how to start your business. It has You can get a copy of The MayWay: The Path to Build a Thriving and Health Business by Tim Way on Kindle or read it for free with your Kindle Unlimited Subscription.
Educate Them About The Advantages Of Your Product
Why is it important to educate your customers about the benefits they can get from your product?
It’s easier to turn your regular customers into advocates if they know what they’re advocating for. They can actively promote your product to people they know if they are aware of what your product has to offer.
Post a whole album of images about each of the benefits that your product has to offer, that way your customers can share the whole album or the individual images.
Phone: +61 414 607 363
Contact Email: info@oxigenbusinessconsulting.com
Website: https://oxigenbusinessconsulting.com
Optimise tags to your advantage
Can #hashtags still help boost your business?
The answer is: Yes. If you’re an avid Instagram or Twitter user, the purpose for hashtags on both platform work similarly. However, Facebook has designed their hashtags to work differently than other social media sites. It has a unique function which allows you to track the popularity of your hashtag and how people use it. Optimizing hashtags should be part of your Facebook marketing strategy and brand strategy so your audience can easily identify you.
Maintain the interest of your customers through Facebook
Worried about maintaining the interest of your customers?
Nowadays, with all the distraction of different brands and the unhealthy trend of carelessly launching new and different products, it’s hard to maintain the interest of your customer. Here’s a couple of ways you can do to maintain the interest:
- Know your target market by heart. It’s important to not just identify who you’re selling to, it’s more important to actually know what their wants and needs are, that way you’ll know how your target market will evolve. By knowing how your market will evolve, you’ll stay ahead of the game and give solutions to questions they haven’t even thought of asking.
- Optimize tags to your advantage
- User-Generated Content – Customers love seeing people they identify using a product/doing something that they do as well. Once you’ve optimized a hashtag for your Facebook page, encourage your customers to use the hashtags in their post so you can share their posts and pictures.
Phone: +61 414 607 363
Contact Email: info@oxigenbusinessconsulting.com
Website: https://oxigenbusinessconsulting.com
What Is Branding?
So what is branding? And why is it so important for your business?.
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Branding goes way beyond just a logo or graphic element.
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When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.
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What does your brand say about you? .
Address: Suite 91/26-32 Pirrama Rd, Pyrmont NSW 2009, Australia
Phone: +61 414 607 363
Contact Email: info@oxigenbusinessconsulting.com
Website: https://oxigenbusinessconsulting.com
Drive
Looking for a new book? You have to read DRIVE. Forget everything you knew about how to motivate people. It is wrong. Daniel H. Pink explains the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new thinks, and to do better by ourselves and the world.
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If you’ve read it, we’d love to hear your thoughts below.
How To Use Facebook to grow Brand Awareness & Traffic
Not getting enough traffic to your website? Here are 3 quick tips on how you can utilize Facebook into helping your business out.
- Define your target market first. It is important to know who you’re selling yourself to so know how you can attract them.
- Unleash your creativity and create a campaign that has ads that give them a reason to visit your website (put an example)
- Make your website’s URL the centre of your campaigns on Facebook
info@oxigenbusinessconsulting.com
Website: https://oxigenbusinessconsulting.com
Creative Instagram Story Ideas
1. Answer questions
Are you frequently on the receiving end of a lot of questions from customers and followers? Perhaps people are always asking about the best way to use your product or how you achieve something specific.
Instagram Stories is a great place to answer those questions—whether you want to talk on video or just create text images for people to read.
You can step up engagement even more by asking your followers to leave their questions as a comment on one of your photos so that you can answer those in an Instagram story. It’s a great way to get your followers involved and to strike up a conversation.
One more tip: If there are questions you’re being asked over and over again (and, in all honesty, are getting sick of answering), create an FAQ Story highlight where you can save all of the answers to those commonly-asked questions. You can easily direct people to that highlight when they have a question you’ve already answered.
2. Do an employee takeover
You might be fresh out of clever ideas for Instagram stories. But, your employees? They probably have all sorts of exciting stuff to share.
So, why not start an employee takeover? It’s exactly what it sounds like—you let an employee take control of your Instagram stories for a day. They can give a peek into their average workday, give a tour of your office or their own work spaces, and generally offer followers a behind-the-scenes glimpse at what your business or their lives are really like.
3. Do a customer takeover
Similar to an employee takeover, you can also have a happy customer take control of your Instagram stories for a day.
Not only will you engage with the customer who’s actually taking over for you, but you’ll also catch the attention of your other followers as well—they’re bound to trust a customer more than they trust you.
4. Share behind the scenes
Have a sweet office, desk, gym, studio you’re proud of? Give your followers a little behind-the-scenes peek at where or how you get your work done.
When social media can feel impersonal at times, giving this insider look fosters a more personal connection with all of your followers.
5. Teach your followers something
You can use Instagram Stories to teach your followers just about anything.
Address: Suite 91/26-32 Pirrama Rd, Pyrmont NSW 2009, Australia
Phone: +61 414 607 363
Contact Email: info@oxigenbusinessconsulting.com
Website: https://oxigenbusinessconsulting.com
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