Oxigen Business Consulting

Just like all over the world, Australia’s fitness industry has boomed over the past few decades. Whether it’s because of the high population of Australians looking to lose weight, or the influence of overseas trends, gyms and fitness clubs are on the rise across the country, and the Australian fitness industry is expected to generate over $101 million in revenue this year.

Gyms are popping up like mushrooms to respond to Australia’s new fitness craze. Because of this, the market is becoming over-saturated.

While gyms abound in Australia, the average client’s needs have changed drastically over the past few decades. Gone are the days of bodybuilding, marathon running and hours on the treadmill. People who sign up to a fitness club want something different, something fresh, and something that challenges them in new and exciting ways. Technology has exploded onto the scene, changing the face of the fitness industry forever, and what people expect from it. The client base is expanding to include new demographics.

So what can you do to make your gym stand out, and meet the changing needs of Australia’s fitness clientele?

We’ll talk you through the major changes to Australia’s fitness industry, and how you can keep up with the latest trends.

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