
Insights are the key! Maximise the Insights tab of your page to know the characteristics of your followers, you’ll know what time they’re usually active, what posts they tend to share and you can take this as the basis of your posting rhythm on this information.
Insights page also shows the insights on the engagement ‘5 most recent posts’ and a ‘Recent Ads’ tab with ‘Create Post’ and ‘Create Promotion’ buttons so you can easily manage everything in one page.
There’s also a ‘Pages To Watch’ box in the Insights tab which allows you to take a peek at the insights of other pages. If you have other businesses, you can add their page for easy management or you can also add your competitor’s page so you can monitor the stuff that they’re doing (don’t worry, they won’t be notified 😉 ). It also gives you suggested pages to watch below the ‘Pages To Watch’ box.